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Nielsen survey

Under a Nation of Curious Minds – He Whenua Hihiri i te Mahara, the importance of establishing an evidential base to measure public engagement was recognised.   In 2014, a new survey was commissioned, to provide information about current attitudes to science and technology.  The purpose of the survey was to help the Government:

  • decide where to focus its efforts;
  • measure whether the activities it funds are working; and
  • provide richer information on the impact of Curious Minds. 

The content of the survey was based on previous surveys completed in 2002, 2005 and 2010 (to allow comparison).  The survey was extended to include new questions to allow comparison with international surveys.   

Latest Updates

In December 2014, the Nielsen survey into public attitudes was released by the Minister of Science and Innovation.  

  • The press release is available here.

The Science Media Centre also prepared a summary of the results of the research.

  • Get the key takeaways from the results here.

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